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One-sentence briefs

Focus & ProductivityIntermediate
15 min5 steps1 practitioner

Distill any project, product, or idea into a single sentence. Jobs demanded that his team describe their work in one line — if you could not, you did not understand it well enough.

Steps

1

Take the project or idea you are currently working on

2

Write a one-sentence description that a stranger would understand

3

If the sentence has a comma or 'and,' it is two ideas — split and choose one

4

Test the sentence on someone unfamiliar with the project — do they get it instantly?

5

Use this sentence as your north star for every decision on the project

Practitioners

#clarity#communication#simplicity#product

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